Dr Jennifer Otter Bickerdike is Senior Lecturer and Course Leader of Music and Brand Marketing at Buckinghamshire New University.

Embodying the unique combination of real-world experience and academic knowledge, she has over 20 years experience of working with taste-makers and cultural provocateurs like Facebook, Interscope Geffen A&M records and L.A.M.B.

Jennifer was previously program leader and Senior Lecturer of Arts and Culture Management at the University of East London, where she was voted by her students as the best lecturer at the school and was shortlisted in the category of Most Innovative Teacher in the UK by the Times Higher Education Council. Her research interests include celebrity, youth culture, popular music, popular culture, dark tourism, and the doomed heroine in British literature.