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Télécharger le livre : Flip the Funnel
Joseph Jaffe
Flip the Funnel
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join...
Editeur : Wiley
Parution : 2010-01-12

Format(s) : PDF, ePub
27,01 €
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Télécharger le livre : Join the Conversation
Joseph Jaffe
Join the Conversation
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining...
Editeur : Wiley
Parution : 2008-01-18

Format(s) : PDF
27,01 €
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