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Télécharger le livre : Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Katrijn Gielens , Francisco J. Martínez-López
Advances in National Brand and Private Label Marketing
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers...
Editeur : Springer
Parution : 2023-05-19
Collection : Springer Proceedings in Business and Economics
Format(s) : PDF, ePub
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