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Télécharger le livre : Advertising to Children
M. Blades , F. Blumberg , B. Gunter , C. Oates
Advertising to Children
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of...
Editeur : Palgrave Macmillan
Parution : 2014-08-29

Format(s) : PDF
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