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Télécharger le livre : Electronic Word of Mouth (eWOM) in the Marketing Context
Michael D. Williams , Yogesh K. Dwivedi , Elvira Ismagilova , Emma Slade , Michael D. Williams
Electronic Word of Mouth (eWOM) in the Marketing Context
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between...
Editeur : Springer
Parution : 2017-02-15
Collection : SpringerBriefs in Business
Format(s) : PDF, ePub
58,01 €
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