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Télécharger le livre : Channel Strategies and Marketing Mix in a Connected World
Saibal Ray , Shuya Yin
Channel Strategies and Marketing Mix in a Connected World
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping...
Editeur : Springer
Parution : 2019-12-14
Collection : Springer Series in Supply Chain Management
Format(s) : PDF, ePub
137,14 €
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Télécharger le livre : Supply Chain Disruptions
Haresh Gurnani , Anuj Mehrotra , Saibal Ray
Supply Chain Disruptions
One of the most critical issues facing supply chain managers in today’s globalized and highly uncertain business environments is how to deal proactively with disruptions that might affect the complicated supply networks characterizing modern enterprises. Supply Chain...
Editeur : Springer
Parution : 2011-09-28

Format(s) : ePub
147,69 €
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