3 résultat(s)
Télécharger le livre : Differentiate or Die
Steve Rivkin , Jack Trout
Differentiate or Die
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world...
Editeur : Wiley
Parution : 2010-12-28

Format(s) : PDF, ePub
26,38 €
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Télécharger le livre : The Making of a Name
Steve Rivkin , Fraser Sutherland
The Making of a Name
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful...
Editeur : Oxford University Press
Parution : 2005-01-13

Format(s) : PDF, ePub
24,15 €
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Télécharger le livre : IdeaWise
Steve Rivkin , Fraser Seitel
IdeaWise
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products...
Editeur : Wiley
Parution : 2002-10-15

Format(s) : PDF
42,83 €
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