Téléchargez le livre : Big Data and Innovation in Tourism, Travel, and Hospitality

Big Data and Innovation in Tourism, Travel, and Hospitality

Managerial Approaches, Techniques, and Applications de

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Éditeur :

Springer


Paru le : 2019-02-26

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Description
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.


The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Pages
223 pages
Collection
n.c
Parution
2019-02-26
Marque
Springer
EAN papier
9789811363382
EAN PDF
9789811363399
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
5714 Ko
Prix
168,79 €
EAN EPUB
9789811363399
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
13558 Ko
Prix
168,79 €

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