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Télécharger le livre : Contemporary Marketing Management for Tourism and Hospitality
Roya Rahimi , Peter Robinson , Nikolaos Stylos
Contemporary Marketing Management for Tourism and Hospitality
Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest...
Editeur : Palgrave Macmillan
Parution : 2024-10-30

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179,34 €
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Télécharger le livre : Generation Z Marketing and Management in Tourism and Hospitality
Bendegul Okumus , Roya Rahimi , Nikolaos Stylos , Sarah Williams
Generation Z Marketing and Management in Tourism and Hospitality
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters....
Editeur : Palgrave Macmillan
Parution : 2021-05-24

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200,44 €
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Télécharger le livre : Big Data and Innovation in Tourism, Travel, and Hospitality
Roya Rahimi , Marianna Sigala , Mike Thelwall
Big Data and Innovation in Tourism, Travel, and Hospitality
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both...
Editeur : Springer
Parution : 2019-02-26

Format(s) : PDF, ePub
168,79 €
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