Téléchargez le livre : Advances in Advertising Research (Vol. XI)

Advances in Advertising Research (Vol. XI)

Designing and Communicating Experience de

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Éditeur :

Springer Gabler


Paru le : 2021-09-01

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Description
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
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Pages
355 pages
Collection
n.c
Parution
2021-09-01
Marque
Springer Gabler
EAN papier
9783658322007
EAN PDF
9783658322014
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
35
Taille du fichier
9134 Ko
Prix
147,69 €
EAN EPUB
9783658322014
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
35
Taille du fichier
13834 Ko
Prix
147,69 €

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