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Télécharger le livre : Advances in Advertising Research XIV
Alexandra Vignolles , Martin K.J. Waiguny
Advances in Advertising Research XIV
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising...
Editeur : Springer Gabler
Parution : 2024-08-01

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181,89 €
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Télécharger le livre : Advances in Advertising Research (Vol. XII)
Alexandra Vignolles , Martin K.J. Waiguny
Advances in Advertising Research (Vol. XII)
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on...
Editeur : Springer Gabler
Parution : 2023-04-10

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171,19 €
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Télécharger le livre : Advances in Advertising Research (Vol. XI)
Sara Rosengren , Martin K.J. Waiguny
Advances in Advertising Research (Vol. XI)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle...
Editeur : Springer Gabler
Parution : 2021-09-01

Format(s) : PDF, ePub
149,79 €
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