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Télécharger le livre : Advances in Advertising Research (Vol. XI)
Sara Rosengren , Martin K.J. Waiguny
Advances in Advertising Research (Vol. XI)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle...
Editeur : Springer Gabler
Parution : 2021-09-01

Format(s) : PDF, ePub
147,69 €
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Télécharger le livre : Advances in Advertising Research X
Enrique Bigne , Sara Rosengren
Advances in Advertising Research X
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are...
Editeur : Springer Gabler
Parution : 2019-10-05
Collection : European Advertising Academy
Format(s) : PDF
116,04 €
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