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"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for." —Seth Godin, Author, This is MarketingBuild a brand worth fighting for using the power of positioning and focusConsumers are...
Editeur : Wiley
Parution : 2025-09-09
Format(s) : PDF, ePub
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Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting:...
Editeur : Wiley-Blackwell
Parution : 2024-07-31
Format(s) : PDF, ePub
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Step up to the mic and unleash your inner host with Podcasting For Dummies Ever wonder what it takes to get your very own podcast up and running? How to get the gear you need, pick a great topic, secure fascinating guests, and assemble it all into a refined and...
Editeur : For Dummies
Parution : 2024-06-17
Format(s) : PDF, ePub
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This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.
Editeur : Rare Treasure Editions
Parution : 2024-05-22
Format(s) : epub sans DRM
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Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior...
Editeur : Wiley-Blackwell
Parution : 2024-02-27
Format(s) : PDF, ePub
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Täglich verführt uns die Konsumindustrie auf höchst raffinierte Weise. Sie vernetzt sich mit unserem persönlichen Leben, den Medien und der Gesellschaft als Ganzes. Daten und Algorithmen steuern eine Verführungsmaschine, deren Funktionsweise für uns undurchsichtig ist....
Editeur : Springer VS
Parution : 2022-01-29
Format(s) : PDF, ePub
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A Papa Smurf or Superman...Spring or winter…Woman or man…Circle or triangle…All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an...
Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2021-01-22
Format(s) : PDF, ePub
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'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did Lord Kitchener...
Editeur : John Murray
Parution : 2021-01-21
Format(s) : ePub
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Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities...
Editeur : Wiley-Blackwell
Parution : 2020-12-08
Format(s) : PDF, ePub
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An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case...
Editeur : Wiley-Blackwell
Parution : 2019-06-05
Format(s) : PDF, ePub
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The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to...
Editeur : Wiley-Blackwell
Parution : 2019-01-31
Format(s) : PDF, ePub
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The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the...
Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2017-08-29
Format(s) : PDF, ePub
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Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and...
Editeur : Wiley-Blackwell
Parution : 2017-05-30
Format(s) : PDF, ePub
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. ...
Editeur : Wiley-Blackwell
Parution : 2016-09-15
Format(s) : PDF, ePub
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The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising.The first and overriding principle of advertising is that it...
Editeur : Butterworth-Heinemann
Parution : 2016-06-06
Format(s) : PDF sans DRM
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Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative,...
Editeur : Made Simple
Parution : 2016-06-03
Format(s) : PDF sans DRM
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Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem Buch der Einfluss geschäftspolitischer...
Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2015-08-28
Format(s) : PDF, ePub
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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll...
Editeur : For Dummies
Parution : 2014-12-04
Format(s) : PDF, ePub
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Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and...
Editeur : Wiley
Parution : 2014-11-24
Format(s) : PDF, ePub
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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas....
Editeur : Laurence King Publishing
Parution : 2014-08-11
Format(s) : ePub
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