Télécharger le livre :  Advances in Advertising Research XV
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven...

Editeur : Springer Gabler
Parution : 2026-01-01
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