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Télécharger le livre : Service is Front Stage
J. Teboul
Service is Front Stage
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to...
Editeur : Palgrave Macmillan
Parution : 2006-09-29
Collection : INSEAD Business Press
Format(s) : PDF
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