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Télécharger le livre : Contemporary Marketing Management for Tourism and Hospitality
Roya Rahimi , Peter Robinson , Nikolaos Stylos
Contemporary Marketing Management for Tourism and Hospitality
Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest...
Editeur : Palgrave Macmillan
Parution : 2024-10-30

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179,34 €
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Télécharger le livre : Generation Z Marketing and Management in Tourism and Hospitality
Bendegul Okumus , Roya Rahimi , Nikolaos Stylos , Sarah Williams
Generation Z Marketing and Management in Tourism and Hospitality
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters....
Editeur : Palgrave Macmillan
Parution : 2021-05-24

Format(s) : PDF, ePub
200,44 €
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