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Télécharger le livre : The Rise of Marketing and Market Research
H. Berghoff , P. Scranton , U. Spiekermann
The Rise of Marketing and Market Research
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their...
Editeur : Palgrave Macmillan
Parution : 2012-10-29
Collection : Worlds of Consumption
Format(s) : PDF
52,74 €
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Télécharger le livre : Decoding Modern Consumer Societies
H. Berghoff , U. Spiekermann
Decoding Modern Consumer Societies
Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even...
Editeur : Palgrave Macmillan
Parution : 2012-01-02
Collection : Worlds of Consumption
Format(s) : PDF
52,74 €
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