7 résultat(s)
Télécharger le livre : Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America
Paul Lerner , Anne Schenderlein , Uwe Spiekermann
Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America
This book investigates the place and meaning of consumption in Jewish lives and the roles Jews played in different consumer cultures in modern Europe and North America. Drawing on innovative, original research into this new and challenging field, the volume brings...
Editeur : Palgrave Macmillan
Parution : 2022-01-22
Collection : Worlds of Consumption
Format(s) : PDF, ePub
137,14 €
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Télécharger le livre : Consumer Engineering, 1920s–1970s
Gary Cross , Ingo Köhler , Jan Logemann
Consumer Engineering, 1920s–1970s
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer...
Editeur : Palgrave Macmillan
Parution : 2019-05-29
Collection : Worlds of Consumption
Format(s) : PDF, ePub
84,39 €
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Télécharger le livre : Bright Modernity
Regina Lee Blaszczyk , Uwe Spiekermann
Bright Modernity
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color...
Editeur : Palgrave Macmillan
Parution : 2017-08-24
Collection : Worlds of Consumption
Format(s) : PDF, ePub
137,14 €
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Télécharger le livre : The Science of Beauty
Annelie Ramsbrock
The Science of Beauty
What did the cosmetic practices of middle-class women in the nineteenth century have in common with the repair of men's bodies mutilated in war?What did the New Woman of the Weimar years have to do with the field of social medicine that emerged in the same period? They...
Editeur : Palgrave Macmillan
Parution : 2015-05-20
Collection : Worlds of Consumption
Format(s) : PDF
52,74 €
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Télécharger le livre : The Rise of Marketing and Market Research
H. Berghoff , P. Scranton , U. Spiekermann
The Rise of Marketing and Market Research
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their...
Editeur : Palgrave Macmillan
Parution : 2012-10-29
Collection : Worlds of Consumption
Format(s) : PDF
52,74 €
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Télécharger le livre : The Development of Consumer Credit in Global Perspective
J. Logemann
The Development of Consumer Credit in Global Perspective
This volume brings together historians, economists, political scientists, and anthropologists to present a global perspective on the new forms of lending and borrowing that have become a key feature of twentieth-century mass consumer societies,...
Editeur : Palgrave Macmillan
Parution : 2012-07-16
Collection : Worlds of Consumption
Format(s) : PDF
52,74 €
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Télécharger le livre : Decoding Modern Consumer Societies
H. Berghoff , U. Spiekermann
Decoding Modern Consumer Societies
Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even...
Editeur : Palgrave Macmillan
Parution : 2012-01-02
Collection : Worlds of Consumption
Format(s) : PDF
52,74 €
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