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Télécharger le livre : Complaint Management and Channel Choice
Andrea Bruns , Stefan Garding
Complaint Management and Channel Choice
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are...
Editeur : Springer
Parution : 2015-05-14
Collection : SpringerBriefs in Business
Format(s) : PDF, ePub
52,74 €
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