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Télécharger le livre : Consumer Engineering, 1920s–1970s
Gary Cross , Ingo Köhler , Jan Logemann
Consumer Engineering, 1920s–1970s
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer...
Editeur : Palgrave Macmillan
Parution : 2019-05-29
Collection : Worlds of Consumption
Format(s) : PDF, ePub
84,39 €
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Télécharger le livre : The Cute and the Cool
Gary Cross
The Cute and the Cool
The twentieth century was, by any reckoning, the age of the child in America. Today, we pay homage at the altar of childhood, heaping endless goods on the young, reveling in memories of a more innocent time, and finding solace in the softly backlit memories of our...
Editeur : Oxford University Press
Parution : 2004-04-01

Format(s) : PDF, ePub
26,20 €
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