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Télécharger le livre : Consumer Engineering, 1920s–1970s
Gary Cross , Ingo Köhler , Jan Logemann
Consumer Engineering, 1920s–1970s
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer...
Editeur : Palgrave Macmillan
Parution : 2019-05-29
Collection : Worlds of Consumption
Format(s) : PDF, ePub
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